Matti Airas – Medium

Matti Airas

24 Tips on How to Use Text Analysis and Visual Analytics (=Tableau) to Increase Customer Loyalty

We live in an experience economy: loyalty is not just about delivering an exceptional product but making customers feel good about every…

18 min readFeb 23, 2021

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24 Tips on How to Use Text Analysis and Visual Analytics (=Tableau) to Increase Customer Loyalty

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Matti Airas

Coronabot — a Winner in Covid-19 Epidemic

There are few positive aspects to the Covid-19 pandemic aside from the accelerated vaccine development and innovative software solutions…

2 min readDec 9, 2020

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Coronabot — a Winner in Covid-19 Epidemic

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Matti Airas

“We will do the CRM part first and don’t need marketing for that”

Two factors that determine the success of your CRM project

3 min readNov 26, 2020

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“We will do the CRM part first and don’t need marketing for that”

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Matti Airas

How to design a D365 lead-to-SQL process for B2B

I know, it is not a catchy headline but what can you do. That is what I am going to write about and I don’t want to mislead you in any way…

2 min readNov 24, 2020

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How to design a D365 lead-to-SQL process for B2B

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Matti Airas

Seven Rules for Creating a High-Performance Team

Last year I read a book called “Boys in the boat”. It tells the story about the University of Washington rowing crew’s journey to the 1936…

4 min readNov 24, 2020

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Seven Rules for Creating a High-Performance Team

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Matti Airas

8 Ways to Improve Your Inbound Marketing Process

Is your inbound marketing process generating high quality leads? Is your marketing automation platform returning solid ROI? If your answer…

5 min readJun 7, 2017

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Matti Airas

What I Learned from 159 Customer Experience Text Analytics Projects

I just went through all my customer projects during the past six years: I’ve been involved with 159 companies’ customer or employee…

4 min readApr 28, 2017

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Matti Airas

Why and When to Use Customer Effort Score (CES)

One of the reasons that Fred Reichheld came up with the Net Promoter System (NPS) is the fact that Customer Satisfaction Score (CSAT) isn’t…

2 min readMar 7, 2017

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Matti Airas

Nine reasons why you shouldn’t wait to implement a verbatim analysis service

We now live in an experience economy. Loyalty is not just about delivering an exceptional product, but making customers feel good about…

4 min readDec 5, 2016

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Nine reasons why you shouldn’t wait to implement a verbatim analysis service

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Matti Airas

How to increase the volume of customer feedback

Now that Apple has implemented the Net Promoter Score process for Apple Watch in-store try-out testing, there are few companies left that…

3 min readSep 7, 2016

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How to increase the volume of customer feedback

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Matti Airas

Matti Airas

Concept, service, and solution designer. #CRM, Marketing Automation and Customer Feedback Management expert. #BPMN enthusiast #healthcare #AI #CFM

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