Matti Airas24 Tips on How to Use Text Analysis and Visual Analytics (=Tableau) to Increase Customer LoyaltyWe live in an experience economy: loyalty is not just about delivering an exceptional product but making customers feel good about every…Feb 23, 2021Feb 23, 2021
Matti AirasCoronabot — a Winner in Covid-19 EpidemicThere are few positive aspects to the Covid-19 pandemic aside from the accelerated vaccine development and innovative software solutions…Dec 9, 2020Dec 9, 2020
Matti Airas“We will do the CRM part first and don’t need marketing for that”Two factors that determine the success of your CRM projectNov 26, 2020Nov 26, 2020
Matti AirasHow to design a D365 lead-to-SQL process for B2BI know, it is not a catchy headline but what can you do. That is what I am going to write about and I don’t want to mislead you in any way…Nov 24, 2020Nov 24, 2020
Matti AirasSeven Rules for Creating a High-Performance TeamLast year I read a book called “Boys in the boat”. It tells the story about the University of Washington rowing crew’s journey to the 1936…Nov 24, 2020Nov 24, 2020
Matti Airas8 Ways to Improve Your Inbound Marketing ProcessIs your inbound marketing process generating high quality leads? Is your marketing automation platform returning solid ROI? If your answer…Jun 7, 2017Jun 7, 2017
Matti AirasWhat I Learned from 159 Customer Experience Text Analytics ProjectsI just went through all my customer projects during the past six years: I’ve been involved with 159 companies’ customer or employee…Apr 28, 2017Apr 28, 2017
Matti AirasWhy and When to Use Customer Effort Score (CES)One of the reasons that Fred Reichheld came up with the Net Promoter System (NPS) is the fact that Customer Satisfaction Score (CSAT) isn’t…Mar 7, 2017Mar 7, 2017
Matti AirasNine reasons why you shouldn’t wait to implement a verbatim analysis serviceWe now live in an experience economy. Loyalty is not just about delivering an exceptional product, but making customers feel good about…Dec 5, 2016Dec 5, 2016
Matti AirasHow to increase the volume of customer feedbackNow that Apple has implemented the Net Promoter Score process for Apple Watch in-store try-out testing, there are few companies left that…Sep 7, 2016Sep 7, 2016